jenni_blog | SEBASTIAN ABREU TO BE THE ADVERTISING IMAGE OF BOTAFOGO

Sebastián 'Crazy' Abreu will be the image for a marketing campaign of the Botafogo Link clients.

Following is the article in futbolred.com:

http://www.futbolred.com/otras-ligas/noticias/jul4jul11/sebastian-loco-abreu-sera-imagen-de-una-campana-de-mercadotecnia-del-botafogo-/7799143

The Brazilian club will be utilizing one of the noticeable players in the Uruguayan campaign during the World Cup of South Africa 2010, announced local media.

"Today the 'Boot' (Botafogo) has a great opportunity to enlarge its international visibility. Imagine to a Chinese soccer fan, going to the website of the club to find out more about 'El Loco' ", commented in the sports newspaper 'Throw' the advisor in sports marketing Joao Henrique Areias.

After the daredevil penalty that secured the victory in overtime before Ghana in the quarterfinals of the World Cup of South Africa, equal to the one carried out when Botafogo won the title of the Rio de Janeiro Championship, the Uruguayan won more followers and he awoke a 'locomanía'.

The undershirt of the Uruguayan player with the number '13' and the name Abreu stamped on it began to be sold in the official stores of the team of Rio de Janeiro, that already registered profits with the products of the club related to the player.

Areias, nevertheless, did not give details of how will follow the remainder of the advertising campaign of the team of the 'Solitary Star' with the image of Abreu, acting in the attack of the Uruguayan selection that disputed the semifinals of the World Cup, which fell in a tight 2-3 match against Holland.

EDIT:

Here are some more pics of 'Crazy'.♥